Wednesday, December 2, 2009

Frosted in Glass!

Our glass storefront was installed today! It's starting to look like Frosted. We're so excited to see it all come together. We'll have more photos tomorrow.

Monday, November 30, 2009

Minis and More!

Where do we many things to fill you in on. A new store and our Monthly Mini Social!

We've been busy building out our new Frosted location in Hollywood! Here's an early photo of what our new home used to look like...
And here's a hint at our progress...
We'll have even more to share later this week. It's an exciting time for our Frosted family. It was this time last year that we moved into our 2nd street location and now only one year later, we're opening another shop!! It truly is a dream come true for us and largely due to the fantastic team we work with every day. We'll be opening our doors at 1200 n. highland avenue sometime next week. We'll keep you posted.

On that note, we're currently hiring our new LA Frosted team! We're looking to fill all positions from frosters to bakers. If you are interested in working with us, please send all inquiries and resumes to

On to even more delicious news. Tomorrow is the 1st of December which means it's Monthly Mini Social time again! We'll be serving a Gingerbread mini with Lemon Buttercream. Come try it for FREE from 5-8pm, while supplies last.

Thursday, November 12, 2009

Happy to be a Part of the Payback!

As avid art fans, we are ecstatic about our participation in THE art event of the month, maybe year. Juxtapoz Magazine is celebrating their 15th Anniversary with an art auction called "The Big Payback" benefiting the Powerhouse Project of Detroit. Here's some information on the event, provided by

Proceeds from “The Big Payback” auction will support the goal of purchasing five homes and employing local Detroit contractors, electricians, plumbers, and carpenters to perform the renovations. Selected artists will also be invited to participate in the remodeling. The event aims to raise the consciousness of both the problems of people disenfranchised by the nation’s economic crisis, as well as encourage a sense of community in the art world and inspire people to effect positive social change in their own communities.

WHO: Juxtapoz Art & Culture Magazine celebrates its 15th anniversary with “The Big Payback,” an online charity art auction and a special event in Los Angeles hosted by Upper Playground. The event benefits the non-profit Power House Project of Detroit.

WHAT: “The Big Payback” auction features original artwork from over 100 national and internationally renowned contemporary artists including: Matthew Barney, Swoon, CR Stecyk III, Robert Williams, Todd Schorr, Estevan Oriol, Mister Cartoon, Shepard Fairey, Doze Green, Todd “Reas” James, Thomas Campbell, Tim Biskup, KR, Big Daddy Roth, WK Interact, Clayton Brothers, Andrew Schoultz, James Jean, Ron English, Craola, David Choe, Mike Giant, Paul Insect, Jeremy Fish, Alex Pardee, Saber, David Ellis, Boogie, D*Face, Cody Hudson, Herbert Baglione.

All proceeds from the auction to be donated to the Power House Project to help purchase and renovate foreclosed and abandoned homes in the Detroit area.

In celebration of the auction and Juxtapoz’s 15th anniversary, Upper Playground will host an exclusive event in Los Angeles on November 14, 2009 to view the featured artwork on display and meet with the contributing artists.

WHEN: Saturday, November 14, 2009 from 7-11 pm
WHERE: The Factory Place Arts Complex, 1308 Factory Place, Los Angeles, CA 90013

Come say HI to the Frosted crew, eat some yummy cupcakes and bid on some amazing art, all for a good cause. Hope to see you there!

Thursday, November 5, 2009

Best Cupcakes in LA...

We've been spreading the word about our nomination for Best Cupcakes in LA on MyFoxLA's Hot List. We'd love to win 1st place for the 2nd time, but we need your votes to do it! Please click here to vote. Tomorrow is the last day to cast your vote.

Our nomination comes just in time for our debut in LA. We've been hard at work planning our new store opening in Hollywood for a few months now but we are finally getting close to opening! It looks like late this month our LA friends and customers will have a much shorter drive to get a Frosted cupcake. Our new location will be on N. Highland Avenue just south of Sunset. We'll keep you posted as we get closer to opening day. Winning Best Cupcakes in LA for the 2nd time would be a great way to make our mark in our new neighborhood!

Tuesday, October 20, 2009

Big Day for Blogs

We're all still talking about what a fabulous event Audrey threw at Urbanic for the launch of Oh Joy!'s stationary collection! Just wanted to share the amazing photos taken by Max Wanger and pass along a couple more links for your viewing pleasure. Take a look at Oh Joy! and Parcel Post for more photos and commentary on the evening. These ladies sure know how to do a blog right!

And our excitement doesn't stop there...we've been following Cupcakes Take the Cake since the conception of Frosted back in 2005. So you can imagine our joy when a tweet from CupcakeBlog popped up on our screen, spotlighting Frosted Cupcakery. What an honor!!

We promise it's not bragging, just so happy to be in such great company on all the blogs that we love to look at every day!

Monday, October 19, 2009

Cupcakes and Champagne for Joy!

Last Thursday we had the privilege of participating in and attending a launch party for Joy's stationary collection, of Oh Joy!, for Chronicle Books. The event was at the most adorable and inspiring stationary store in Venice, CA, Urbanic.
We provided a myriad of mini cupcake flavors, including personal favorites of Joy herself. It was a champagne and cupcake social. What a perfect duo to celebrate with.
We've already told you what big fans we are of Joy's design blog and food blog, so we won't bore you with more gushy admiration, but there were a few more people at the the event that we need to tell you about. The enjoyment didn't stop at the food and drinks, Photobooth Love provided a photobooth lined with an Oh Joy! wallpapered background. Such a cute idea for an event keepsake. The lovely floral arrangements were courtesy of JL Designs. We were so happy to be in such great company. Check out more photos from the event here.

Tuesday, October 6, 2009

Knot your Average Wedding!

We are often blessed with meeting really fantastic couples planning fabulously unique wedding receptions. One couple in particular was such a treat to work with, we're still talking about how cute the display of cupcakes turned out. And today we found out we aren't the only ones who think so! Take a look at what the Knot had to say.

We love it when couples take the time to include their personality in their presentation. Andrea and Robert carried out their color theme from the tier to the top of the cupcakes and the end result is adorable. We LOVED working with them and wish them the very best.

Thursday, October 1, 2009

Oh Joy for Happy Lady Eats!!

A fantastic lady over at Oh Joy! has started a new blog, Happy Lady Eats, specializing in all things yummy in taste and sight! I've been a loyal follower of her design blog for quite some time, so the advent of a new blog dedicated to food is something to rejoice about. And if that wasn't enough good news....we've been mentioned!! Our Original Ice Cream Cupcake has been spotlighted.

Thank you Joy!!

Tuesday, September 8, 2009

Delighted to be Bitten!

So it's been a while, please forgive us! I feel like an apology is nearly immanent every few months, as I regularly fall behind in my communications. It's just like the gym, as soon as you spend even a day away, it's terribly hard to get back into it. With twitter and facebook and blogspot, oh my, how does one spend any time in the physical world!

Well, on to the Delightful news! A wonderfully sweet blogger posted about her recent visit to Frosted. Check out her blog, The Delightful Bite, or read on...

Monday, September 7, 2009

Frosted Cupcakery in Long Beach

This weekend my friend from Philly happened to be in Long Beach visiting her old roommate, so I thought I'd join them for a girl's weekend of drinking, debauchery, and of course massive guilt-free sugar consumption. After a lovely evening in which we were the absolute role models to young ladies everywhere, we grabbed some lunch in Belmont Shore and decided we deserved a hard-earned sweet fix. Luckily, Frosted Cupcakery was just across the street, and came recommended by our Long Beach resident friend.

I know that right now the big fads are "fro-yo" and cupcakes (of the two weddings I have attended this year, both have had cupcakes in place of a cake) so I was interested to see just what made these cupcakes so special. They had a nice selection of about 15 different varieties out, and I can assure you that every single one looked amazing. I was torn between a few, but ultimately settled on the Cookies n' Cream cupcake.

One (of many) thing(s) that I truly enjoyed about this cupcake was their masterful application of frosting. Here in America we are trained to think bigger is better, and more more more is preferred! It's sickening to see a stale, shabby looking cupcake with a mountain of frosting to try and disguise its poor exterior and bland flavor by relying on a never-ending swirl of mediocre sugar piled on top. This cupcake was moist and obviously had homemade icing gracing the top in a perfect amount of sweet goodness to fill the mouth.

Other selections were the Chocolate/Peanut Butter Buttercream and Red Velvet/Cream Cheese cupcakes, and since I have the best, most generous friends ever, I got to sample both in the name of food blogging. All of them were equally moist, fresh, light and still filling without having to depend on cheap sugar rush or artificial flavors to satisfy my sweet tooth.

On a nerdy design note, their interior designer and product designers are to be commended for their bang-up jobs making the interior feel modern and cozy, with matching packaging that really captures the spirit of whimsy that their branding just screams. Be sure to check out their blog as well for more eye-catching stuff!

Jess Pollard didn't have to think twice about her selection. The Orange/Cream Cheese cupcake she held in her hands disappeared in less time than is appropriate. I can't judge, I was the first to finish, even with my sneaked bites!

All in all, I completely get the cupcake fad. I can only hope it's here to stay!

Frosted Cupcakery
4817 E. 2nd Street
Long Beach, CA 90803

Friday, July 31, 2009

Monthly Mini Social, Pass it On!

We are quickly approaching summer's end, I know I know, we are all hating the thought! It's only a matter of time before the back to school campaigns flood our television sets and radio stations. In order to curb the end of summer blues, our August Flavor of the Month is going to keep you in the summer spirit! It's the return of Pineapple Coconut! This time we've made it even better, with a pineapple coconut cake and pineapple coconut cream cheese frosting. We're pretty sure it's going to be a fast favorite. But just to hedge our bets, we've decided to start a new monthly event...

This Saturday, August 1st, will be the debut of our Monthly Mini Social! From 12-3pm, while supplies last, we'll be handing out FREE MINIS of our new Flavor of the Month (one per customer, of course).

We'll be continuing this Social every month, on the first of the month, for a 3 hour period. We'll keep you updated every month through our website, this blog, facebook and twitter so make sure you are checking in with us regularly and subscribe to FrostedTweets at

We hope to see you this Saturday at our 2nd Street location. Since this is our very first Social, we may run out. Come early if you want to get a taste of a flavor that has already earned a fan base just by the shear mention of it's return!

Oh and while you are visiting, mention that you love Frosted and we'll give you a free bumper sticker. With excitement like this, who's thinking about Fall?!

Save the Date: August 1st, 12-3pm!

Monday, July 13, 2009

Busy Busy Weekend...

Maybe it was the date, 7/11, or maybe it was the weather, but for whatever reason the Frosted kitchen was bustling. Here are a couple photos from just one of the many orders we filled this weekend. Thanks to the Frosted team for working so hard when it's all we can do to avoid the temptations of the ocean breeze and beautiful sunshine.

Wednesday, July 8, 2009

The Sweetest of Treats

We had the pleasure of meeting a fantastic couple this past Spring. The soon to be Harris' had a wonderful vision for their wedding reception and we were lucky enough to be included in their picture perfect event! Our mini cupcakes were in great company with the lemon, yellow candy variety they offered at their dessert bar. They even offered a little to-go bag for those late night sweet treat cravings! Their delightful arrangement deserves some viewing. Here are a few photos...

Thank you Kelly and Chris for letting us be a part of your sweetest day! Not only can Kelly plan a beautiful setting for a wedding party, but she has other talents as well...check her out!

Thursday, July 2, 2009

Some Like it Hot!

We're starting July off with a bang with the return of our Red Hot Cinnamon Buttercream on our Royal White cake. It's a personal favorite of mine, so I'm always excited for it's comeback. It would definitely be a great addition to your 4th of July BBQ. It's only going to be here for a short time, so make sure you get in to try this unique flavor before next week.
But that's not all, we've dressed our vanilla and chocolate buttercreams in their patriotic best. Red, White and Blue decorations will be in our case through the 4th of July. Stop in to pick up a dozen for your Independence Day festivities or call ahead and have an order ready for you.
We'll be closing at 5pm on Saturday, the 4th, in order to allow our staff to celebrate this holiday with their friends and family!

Thursday, May 28, 2009

The Pink Elephant in the Room

If you've visited Frosted in the last 24 hours, you've seen the newest addition to the Frosted Family. We've purchased new and improved ovens that will help us keep up with our growing special order business and our ever increasing walk-in traffic. At this moment, the ovens are taking up real estate in our seating area. We'll be moving them into their permanent home this evening. In order to do this, we will be closing tonight at 8pm.

Please forgive us for any inconvenience.

Wednesday, May 6, 2009

Tiers for Cheers

A special part of getting your cupcakes from Frosted Cupcakery is that we offer serving tiers for you to display our cupcakes on. Our customers are often asking what they look like, so here they are.

The two different styles below are our most commonly ordered tiers. The $12 tier holds up to 2 dozen cupcakes and can be trimmed in up to 3 different colored ribbon. The $20 tier holds 3-4 dozen cupcakes and can be trimmed in up to 5 different colored ribbon. We make these tiers custom to match the theme of your event. We have ribbon swatches available to choose from and the tiers are made of a corrugated cardboard so they are yours to toss after use or reuse as often as you'd like....which we're hoping you'll do since they are durable enough for a couple party rounds. Please allow us 48 hours when placing your order and we do have a minimum purchase of cupcakes per tier. There is a 1 dozen minimum cupcake order for the $12 tier and a 2 dozen minimum cupcake order for the $20.

We have larger tiers to accommodate even bigger special orders, you can see our largest tier and one of our rental tiers here. If that weren't enough, we're getting new styles in later this week for orders of 5 dozen or more so we'll keep you posted!

Monday, April 20, 2009

It's Your Day, Earth

This Wednesday, April 22nd, is Earth Day! We'd like to honor the day by offering our customers an Earth-friendly Gift With Purchase. Purchase 6 cupcakes or more and get a free reusable shopping tote, one tote per purchase. We're offering this promotion from Wednesday through Thursday, April 30th, while supplies last. This tote fits our 6 box perfectly, but we're hoping you'll find even more uses for it. Take it to the beach, school, grocery store and even shopping at the mall. We can't wait to see our custom printed tote out and about!

Thursday, April 16, 2009

Girlfriends and Cupcakes!

We're hosting a fundraiser this Saturday, April 18th, in honor of Girlfriends, a mentor group for teen girls. Kristi Heicki, the founder of Girlfriends, started this organization 2 years ago and has been making a huge difference in the lives of Long Beach's teen girls ever since. We're thrilled to be helping them raise money for their annual Girlfriends Conference and Girlfriends Summer Camp. Join us in supporting a non-profit group that is dedicated to providing positive female role models and mentors to introduce our teenage girls to new and exciting adventures.

Here's what we're doing to help! We'll be selling our very popular summer flavor of the month, Strawberry Lemonade, this Saturday. All of the proceeds from this cupcake's sales will go to Girlfriends. We introduced this cupcake last summer, a lemon cake with strawberry cream cheese frosting, and our customers have been asking for it's return ever since. This felt like the perfect occasion to offer a sneak peak! We'll definitely be offering it again this summer, so if you are a fan, this is just a taste of what's to come!

Kristi Heicki will also be stopping by for the event. She'll be at Frosted from 3-5pm with a table full of Girlfriends goodies! If you have a daugther, sister, neice, cousin or girlfriend between the ages of 11-15 years old, please consider coming by to learn more about Girlfriends.

Tuesday, April 7, 2009

The Wedding Planner

A couple weeks ago...yes, I know I've been a little behind, I promise we'll catch you up...Frosted celebrated the opening of a wedding and special events showroom called A Wedding Store. We can't recommend Linda's services enough. We've worked with her on a few weddings in the last couple years and we're excited to be a part of her new showcase. She's created a one-stop shop for those brides and grooms-to-be looking for highly recommended vendors from photographers to wedding favors (we've got some great favor offerings, we'll share with you soon)! Her new store is located on Ocean Blvd., in Long Beach, at the bottom floor of the Breakers Hotel. Here are some photos from the big event.
Our Frosted girls representing!Our display in her showroom.KelseyEmilyChelsea

Monday, February 9, 2009

She's Peachy!

Remember scratch and sniff stickers? If you are like me, you scratched those stickers until all the sniff was gone. Well, our friend Gamie from Peach Mailbox makes the most adorable scented cupcake cards that will surely bring back those fragrant memories! We've been selling her cards for almost a year now and every season she comes up with the most delightful designs. Her attention to detail and design aesthetic fits right in at Frosted and we couldn't be happier to spread the word of her amazing talents.
She's offering the cutest Valentine's Day designs, from her original scented cupcake to Ferris Wheels and owls! With inscriptions like "i dig you" and "you're a hottie," we're certain your sweetheart will get the message loud and clear. Next time you are in for your cupcake fix, take a look at our Peach Mailbox card selection.
One last thing, Peach Mailbox creates amazing custom invitations as well. We have some examples of her custom work in our shop or you can contact Gamie directly through her website.

Wednesday, February 4, 2009

Cheery Cherry!

We've just come up with a brand new flavor, perfect for the month of love!

Our flavor of the month for February is a Cherry Chocolate Chip cake, frosted with a Cherry Chocolate Buttercream, scattered with chocolate sprinkles and topped with a cherry chocolate. Since it's debut on Sunday, it has sold out every day. Come try it soon, with a short month, it's sure to be headed for early retirement. Oh and a milk is almost a must with this rich and creamy flavor!
The title's for you Chels ;)

Tuesday, February 3, 2009

Chocolate Lovers Wanted! DATE CHANGE!!

We've just been notified that the date of the Chocolate Festival has been changed, due to rain. Booooo! But it has been postponed to Saturday, February 21st, from 1-4pm.
We can't believe the annual 2nd Street Chocolate Festival is here again! This is our favorite Belmont Shore event. Like the last few years, we'll be selling our red velvet cream cheese and chocolate chocolate buttercream mini cupcakes for 1 ticket.
Please bring your friends and family down to 2nd Street this weekend to enjoy all that the Belmont Shore shops have to offer, in the chocolate dept. The event is from 1-4pm this Saturday, the 7th of February. What a way to kick off Valentine's week!

Monday, January 26, 2009

Calling all Frosted Fans!

We have a new Facebook fan page. So, we may be coming to the party late, but at least we made it! If you have a Facebook account, which I'm finding is nearly everyone, please search for Frosted Cupcakery and BECOME A FAN. It'll be another place for you to find out about events and promotions, as well as look at photos and videos of our team, cupcakes and merchandise. We hope you'll write on our wall too! There's pretty much no reason to not be fully immersed in Frosted!

Wednesday, January 21, 2009

Frosted is For Lovers

There are many reasons, all year round, to give and receive cupcakes. But there is no time like Valentine's Day! Whether you are looking for the perfect gift for your sweetheart or you want to cheer up a single friend on the holiday he/she hates the most, cupcakes make everyone smile. We see the effects of cupcakes on people's moods every day...but on Valentine's Day, you get to be the one to administer the smiles!

We are really gearing up for our biggest holiday of the year. We've printed brand new tees for our staff and for you to purchase, in honor of Valentine's Day but really appropriate year round. Here's Jacqueline and Chelsea already wearing them. They are $15 just like our original logo tee and available NOW in mens and womens sizes!
Who said giving Valentine's to your friends, classmates or coworkers was for kids? Not us! We've made a really fun way to give a Valentine this year...Valentine buttons! With 6 different messages (like "you're the cupcake of my eye" and "cupcakes and kisses") and 20 buttons in a jar, there's plenty to go around. We've been looking for a use for all the baby food jars we've accumulated throughout these past few years of making pupcakes and it turns out they are a perfect button holder! So we've filled our jars to the brim with Frosted Valentine Buttons at a price of $8 a jar. We hope you'll love sharing them as much as we love making them! They are also available NOW!
And that's just the beginning of all the fun stuff we have planned for Valentine's Day. Don't forget to place your orders early, we have a special order counter now that will make your pick up so much easier this year. We had a line out the door for the entire day last year and we hope to beat that record this year! We'll be serving Valentine decorated cupcakes all week starting Tuesday the 10th of February. We'll have a full case of heart sprinkles and heart chocolates adorning all our cupcakes Friday the 13th and Saturday the 14th, with a limited menu of the following flavors:

Chocolate / Chocolate Buttercream rimmed with heart & chocolate sprinkles
Royal White / Vanilla Buttercream rimmed with heart & white chocolate sprinkles
Chocolate / Mint Chip Buttercream tinted pink with a dark chocolate heart on top
Royal White / Vanilla Coconut Buttercream tinted pink topped with edible glitter
Red Velvet / Cream Cheese topped with a red chocolate heart
Lemon / Cream Cheese topped with a pink chocolate heart
Strawberry / Cream Cheese topped with a gummy strawberry
And finally we'll have a very special flavor of the month!

This limited menu helps us keep up with replenishment and the tons of special orders we will be filling throughout the day. This post was a long one, but we're so excited about everything we have planned. We'll keep you updated with a few more posts before the big day!