Tuesday, July 29, 2008

Frosted's Fifteen - Kelsey

When we started this blog, we promised profiles of our fantastic staff. We're ready to pay up! We thought we'd start from the beginning; Kelsey's been with us the longest and we couldn't be happier to show you what she's all about.1. How long have you worked at Frosted?
- 2 crazy years July 1st!
2. What do you do at Frosted?
- Well, my main deal at Frosted is the frosting and tons of it! Aside from my skills with the spatula, I also frequent the front counter.
3. How long did it take you to learn how to frost, the Frosted way?
- Not gonna lie, I was a natural… Haha, I’m a pretty quick study so it only took me about a week or so.
4. What is the best thing about working at Frosted?
- I think the best thing about working at Frosted is being around our amazing staff and customers. We have so many awesome customers, and a super fun staff, so it’s tons of fun to be there. There’s never a dull moment at Frosted!
5. What is your favorite thing to do at Frosted?
- My favorite thing is being involved in the creative process at Frosted. Whether I’m making tiers, melting chocolate molds, or tinting frosting to match every color in the spectrum, I have a great time doing it.
6. What is your least favorite thing to do at Frosted?
- Hmm… I think my least favorite thing to do at Frosted is… probably taking out the trash! I really can’t complain about my daily duties at Frosted, frosting cupcakes sure beats another job anyday!
7. What is your favorite Frosted memory?
- My favorite Frosted memory is the Claremont Street Fair we held recently. It was a really fun day, we had tons of activities and people.
8. What is the funniest thing that has happened to you at Frosted?
- That’s a toughie, I’ve had plenty of funny times at Frosted but a standout was the Chocolate Festival of 2007… we were in a total bind, jamming to get the mini Chocolate/Chocolate cupcakes out for the people when all of a sudden…. I knocked all of the chocolate sprinkles onto the ground! We had so many people in the kitchen because we were so busy, and every single one of them stopped and looked. It was like a scene from a movie! At that moment we just kept moving, and thought back on it and laughed.
9. What question do you get asked the most?
- “Do you have red velvet???”
10. What do you like to do when you aren’t at Frosted?
- When I’m not at Frosted, I enjoy painting and drawing! I love spending time with my best friends, and just having as much fun as possible!
11. Where do you/will you/did you go to college?
- I’m currently majoring in Art at CSULB…go Beach!
12. What do you want to be when you grow up?
- I’d totally love to be a happy, successful artist.
13. What is your favorite cupcake?
- My favorite cupcake is the Royal White/ Chocolate.
14. What is it about that cupcake you like so much?
- It’s definitely the perfect combination of delicious chocolate buttercream and our Royal White cake! So good! Simplicity at its finest.
15. Are you tired of cupcakes yet?
- NEVER!!! How can anyone be tired of cupcakes, geez!

Thursday, July 24, 2008

I blog, You blog...

True to her word, Tamara Komuniecki, talented writer/blogger of ModernGearTV, profiled a fantastic invention that we sell at Frosted. Thank you Tamara! We have to be honest, we're overjoyed that your research didn't make it home in it's protective shell.

After reading the post below, check out her blog!

Wednesday, July 23, 2008

ModernGear Food: Cup your cake

I've been a journalist for 14 years now, in one form (radio, television, print, web) or another, and after all this time, I will tell you my simple secret to a good story: research.

Though it's a seemingly simple step, the actual task can be tough - trying to find out enough about a topic so that I can speak to it from some base of knowledge while under time constraints is difficult.

But, I haven't been reporting the news on television for a few years now, and so my days of researching subjects like punctuated equilibrium* are over. Since then, I've discovered that sometimes prep for a story can actually be a pretty sweet gig.

Like this blog post, for example. I'd just heard about a product called the Cup-A-Cake, and getting to the bottom of it was going to require some serious field research.

In case you can't quite make out where I was headed, it's the Frosted Cupcakery in Long Beach.

I had it all planned out - I was going to go in, buy myself a cupcake and a Cup-A-Cake cupcake protector ($2.99 at Cupacake.com), and see if my cupcake made it home unscathed.

The Cup-A-Cake was designed and patented by moms with that whole 'having your cake and eating it too' thing in mind...so that they could send cupcakes with icing on top with their kids, without them (the cupcakes, not the kids) getting squished. Necessity is the MOTHER of invention, dontcha know?

empty Cup-A-Cakes

Cup-A-Cake with its precious cargo

Cup-A-Cakes on the job, UPSIDE DOWN and not wasting a lick of icing!

So that's how the story was supposed to work, but then...I was waylaid by the daily special...

... and the Frosted Cupcakery vixen asked me, "Would you like that for here or to go? How about some milk?" and I was a goner.

What? It's called research, people.

But listen, I had a good, long look at the Cup-A-Cake and I can see that it works like a tiny bodyguard, protecting your precious cargo. Unfortunately, first I'd have to get the cargo into the actual case in order to test it and today that just wasn't happening. Guess I'll have to go back tomorrow!
You can get your very own Cup-A-Cake at cupcake shops near you, or order online with delivery to the U.S. and Canada. And in honor of this post, later today I'll be adding a Cup-A-Cake to the Goodies Giveaway, so get your entries in today (click here to see how, if you're new 'round these parts).

*About that punctuated equilibrium thing...I've never actually done a story on the subject, just saw it on a bumper sticker: "HONK IF YOU UNDERSTAND PUNCTUATED EQUILIBRIA"!

Tuesday, July 22, 2008

Por Favor!

We've always thought our individual gift boxes would make the perfect wedding favor...and now we have proof!

Last October, we had the honor of making cupcakes for a fantastic couple that envisioned a super stylish set up for their wedding reception. Romance Etc, a beautiful flower and gift shop in Belmont Shore, designed the floral treatment and provided the sculptural tower. We assembled, filled, sealed and tied the bows on each of the gift boxes.

Thank you Adriana for sharing this photo with us. We are thrilled to know that you, your husband and your guests enjoyed our cupcakes!

Sunday, July 6, 2008


Here's a shot from a wedding we did in May. Thanks to Monica for sending us some photos from her sister's wedding. We're always thrilled to share photos from your events, just email them to us at info@frostedcupcakery.com.

Wednesday, July 2, 2008

Red, White and Chocolate!

Happy 4th! We hope you all have a safe and happy Independence day. Frosted will be open on Friday from 11am-5pm, here's a sampling of our festive cupcakes just for the occasion.