Thursday, December 25, 2008

Merry Christmas

And we wish you all the best in the new year!

Sunday, December 21, 2008

Free Cupcake with Purchase!

I've mentioned our super cute gift cards before, so just in case you needed any more reason to purchase one, here's what it looks like. And for the last two days of Christmas shopping, Tuesday and Wednesday ONLY, we are going to give you a free cupcake with any purchase of a gift card valued at $20 or more.

If you'd still prefer to give the real thing, I just want to remind you that you can place an order ahead of time; let us know it's a gift and we'll put a ribbon around your box. We even have window boxes, for an additional $1, for gifts of 1, 4 and 12 cupcakes. Our brown boxes present well with a ribbon too, and that's no additional fee. And don't forget to grab a to/from sticker to put on your box. We're trying to make your gift giving as easy as possible!

Saturday, December 20, 2008

Free Parking!

What's the worst part about last minute shopping? The crowds, right?! Unfortunatley, we don't have any tips to help with that....but something that might help those Christmas shopping blues is free parking on 2nd street this weekend. Verizon Fios has paid for all the meters on 2nd for the entire weekend. You might have to circle a bit, but if you can get yourself into a meter down here, you won't have to pay all day. If you're anything like us, you still have plenty of shopping to do and now you can head down to the shore quarterless! And while you are down here, don't forget to stop in for any last minute gifts. We have the cutest gift cards and you know your friends, co-workers, family members, teachers and classmates would love a box of cupcakes. We have perfectly present-ed packaging! Come on in or call ahead, 562-987-1080, to place an order so your boxes are ready when you arrive.

Here's our holiday hours:
Saturday, the 20th, and Sunday, the 21st, 11am-9pm
Monday, the 22nd, CLOSED
Tuesday, the 23rd, 11am-9pm
Wednesday, Christmas Eve, 11am-5pm
Thursday, Christmas Day, CLOSED

Friday, the 26th,-Sunday, the 28th, 11am-9pm
Monday, the 29th, CLOSED
Tuesday, the 30th, 11am-9pm
Wednesday, New Year's Eve, 11am-5pm
Thursday, New Year's Day, CLOSED

Friday, January 2nd, back to regular business hours!

Wednesday, December 17, 2008

Flying Cupcakes

Have you seen our cupcake mural yet?! We've been wanting to put cupcake art on our walls for a long time, our old store was just too small to accommodate it. Now that we're in our new space, we knew we had to do something big. So we started thinking about who we would want to paint in our store, when we came across a post on our friends' blog called (P.S. it's super random and only rarely offensive). Our friend Erin is a graphic artist and a painter; we like his stuff a lot so we asked if he'd be interested in designing a cupcake mural for us. He was into the idea so he made some time for us right away, and geez did it take time. Erin worked nights after we closed for about 4 or 5 days, he even pulled an all nighter (18 hours straight, with only an ice cream cupcake and carrot cupcake to sustain him). We documented the progress so you could all see how much work goes into painting such an awesome mural!

We're so happy with the newest edition to our 2nd street location and we hope you will enjoy admiring it and even take some photos of your friends eating our cupcakes in front of it! If you've seen our mural in person, you've seen how talented Erin is. If you are interested in contacting him to paint a special wall in your place, you can email him at or check out his website.

Dear Erin, I'm your biggest fan. Love, me.

Tuesday, December 2, 2008

Frosted Hearts Megan

This Friday, December 5th, we're having a party! We're celebrating the release of an inspirational book written for young girls. Come meet the authors, purchase your own copy of Megan Hearts Baking and get your book signed.

We're very excited to support a Long Beach writer, Kimi Fate. She's written a fantastic book with her sister, Megan, as the star. Megan's journey, in this edition of the Megan Hearts series, is very close to our hearts.

Get to know Megan and Kimi while enjoying mini cupcakes and warm beverages compliments of Frosted Cupcakery and It's A Grind. And did we mention there's going to be a fun band playing live!

Saturday, November 29, 2008

Christmas, Christmas Time is Here

Time for joy and time for cheer. Now that we've filled our bellies with our Thanksgiving feasts, we're ready for December! We are now serving our Holiday cupcakes; a delicious gingerbread cupcake frosted with lemon buttercream and a seasonal favorite, royal white cake topped with eggnog buttercream. Don't wait too long to try these fantastically festive cupcakes, it'll be the new year before we know it!

Tuesday, November 25, 2008

Happy Thanksgiving!

We're going to be closed on Thanksgiving so we can all celebrate the holiday with our loved ones. However, we will be open tomorrow, Wednesday November 26th, until 9pm. That's plenty of time to pick up some cupcakes for your festive family gatherings. We'll be decorating some of our cupcakes with sprinkles in the shape of fall leaves, our pumpkin is topped with a yummy pumpkin flavored and shaped chocolate and our red velvet is topped with chocolates in the shape of a green leaves and brown acorns. In addition, our banana nut chocolate and carrot cream cheese would complete a great Thanksgiving assortment.

Happy Thanksgiving to you and yours!

Thursday, November 20, 2008

Psssst....We're Open!

We are officially OPEN!! Thank you to everyone that waited so patiently during our transition. We hope you will all make it down to 2nd street this weekend to see our new digs.

Just a reminder, we're open until 9pm now!!

Tuesday, November 18, 2008

Almost There...

We're getting even closer to opening! It looks like tomorrow is the day. We have one last inspection tomorrow morning, but if all goes well, we'll have cupcakes in our case again by lunch time.

Our Frosted Team can't wait to get back to what we're good at. And we hope you will all be out to see our new store soon. If we haven't mentioned yet, our hours are now extended! We're open Tuesday through Sunday from 11am-9pm and just a block away from the best Belmont Shore restaurants...La Creperie, Bono's, La Strada and Lucille's. See you soon!

Friday, November 14, 2008

Did I Say Saturday?

Okay, so we aren't going to be opening this weekend. We are all so disappointed! We had delays with the city inspectors and now it's looking like opening day will possibly, most likely, pretty surely be Wednesday, November 19th.

This time, it might be good to keep your toes crossed too....but it's looking pretty good for the middle of next week.

Thank you all so much for your patience. We're reading a lot of emails and listening to a lot of calls from our wonderful customers and we want you all to know we're doing everything we can to get up and running ASAP! See you soon.

Wednesday, November 12, 2008

Keep Your Fingers Crossed!

As promised, we want to keep you all up to date with our opening on 2nd. We had hoped to open on this Friday, but it's looking less and less possible. However, if all goes well, we're now focusing our positive energy on Saturday, November 15th!

We'll let you know on Friday if this weekend is a go. We can't wait for you all to see the new and improved Frosted!!

Wednesday, November 5, 2008

You May Have Noticed...

We are closed on Claremont Avenue. Saturday was moving day and we cleared out. We'll miss you Claremont, but we'll never forget where we started.
It was a big job and nothing was more challenging than moving our prized possession...our cupcake case! It took 10 guys, big muscles and a lot of patience, but we got the delicate display to it's new domicile.
In the weeks leading up to our move, it felt as if the walls in our old kitchen were slowly moving in on us. As we unloaded, all of our stuff felt dwarfed in our new kitchen. We're all so excited to fill this, much needed, space!
Our big day couldn't have been accomplished without the help of our friends and family. Thank you so much Phil, Kali, Maureen, Kyle, Chris, Karleen, Adam, Tommy, Dom, Megan, Rookie, Brooke, Lindsay and Robby! You guys mean the world to us. We'll never be able to thank you enough for all your constant love and support.
We also want to thank our fantastic Frosted team. Jacqueline, Jessica, Kelsey, Chelsea, Emily, Carolyn, Marianne, Apple, Tyler and gals and guy make the cupcake business so sweet. We couldn't have made it this far without you and we look forward to many more years of success with you at our sides.

We can't wait to show our community our new space and hope you will all be patient with our progress. We're pushing to open by Friday, November 14th....but promise to keep you posted!

Tuesday, October 21, 2008

Halloween Spooks

It's Halloween time and we have the perfect dessert for your spooky parties! Our flavor of the month is a seasonal favorite, orange cake with a rich orange chocolate buttercream topped with a festive chocolate jack-o-lantern. The Halloween decorations don't stop there. We are rimming our chocolate and vanilla buttercream with spooky sprinkles and topping the cupcakes with a white chocolate booo! We have these options in our case every day until Halloween.

They make the perfect centerpiece arranged on one of our ribbon trimmed tiers in black and orange. Don't forget to place your special orders today!!

Monday, September 29, 2008

Voting is Easy, the Paul Frank way!

Our friends at Paul Frank Industries are making it easy for you to register to vote! And we're very honored to be a part of their efforts. In Orange County and Los Angeles, The Paul Frank Stores will be serving Frosted's cupcakes at their "Voting is Easy" events. If you thought that was reason enough to register, wait till you hear this...

"From September 23rd through October 20th, The Paul Frank Stores and HeadCount are going to make signing up easier than ever by registering voters on-site so they can participate in the main event on November 4th. Everyone who signs up gets 20% off most items in the store and 10% of the stores proceeds will go back to HeadCount. All college students with a valid ID get 30% off and spend $50 or more and receive a special, limited edition t-shirt celebrating the 2008 election and voter participation. In addition, HeadCount staff will be on hand to discuss the voting process. There are plenty of things that could be keeping you from registering; this is Paul Frank's way of making it easy, just like voting!"

If you are 18 or over and you aren't registered to vote, what are you waiting for?! Tomorrow, September 30th, is your next chance to participate in this great event.

The Paul Frank Store, South Coast Plaza
September 23rd, 30th and October 7th, 14th from 5-7pm
(last day to register in CA is October 20th)
3333 Bear Street, Costa Mesa, CA 92626
714) 979-3556

The Paul Frank Store, Los Angeles
September 23rd, 30th and October 7th, 14th from 5-7pm
(last day to register in CA is October 20th)
7964 Melrose, Los Angeles, CA 90046
323) 653-6471

Wednesday, September 24, 2008

Totes are Back!

You might remember the totes we screened at our Street Fair in May. Since the event, we've been accosted on the street, in the store and via email. Ask and you shall receive. We've printed new totes that we will be offering, for sale, in our store. Starting today, you can purchase your own Frosted canvas tote for $12. We love seeing our totes at school, the market and retails stores!

Friday, September 12, 2008

It's Banana's!

We started this month off with a peanut butter & jelly cupcake for the first week of back-to-school! But we're hittin' our stride this month with an end of summer treat. A fast favorite among Team Frosted, it's a banana cake with chocolate buttercream covered in chopped peanuts. Think chocolate covered frozen banana and you'll go nuts for this flavor of the month. Don't wait too long, this month is already half over!

Thursday, September 4, 2008

Up for Grabs...

Down for keeps!

Remember the days when your hottest commodity was your Mom's pb&j sandwich?! Or trading up meant that you got rid of the bologna sandwich that seemed to show up every day?! The game of trade at lunch time was the only kind of gambling you knew. Ahhh grade school lunches, how we miss the days of kickball and four square.

Sack lunches don't have to be contained in those old brown bags anymore. Frosted is offering a back to school gift-with-purchase that will please the gals in the school yard and the guys in the office. For a limited time, if you purchase one dozen cupcakes, you'll receive a free lunch tote (while supplies last, one per customer) or you can purchase it for $8.00.

This offer starts Friday, September 5th, through the end of the month! We're hoping to send you back to school or just back to the office on Monday with your very own Frosted lunch sack.

Monday, September 1, 2008

It's Official...

With the debut of our new signage, we're officially announcing our move up on to 2nd street!! We start our build out in less than a week and will gladly be posting our progress. We can't wait to be in a bigger space where we can further serve our Belmont Shore community and beyond. Thank you to all of our loyal customers that have contributed to the success of our current location! We're honored and overjoyed that we're ready to triple our size in a mere 2 1/2 years. Thank you for your support!

Friday, August 1, 2008

Whopper of a Flavor

Another month, another flavor! This time we brought back a favorite, Chocolate Malted Buttercream on our Royal White Cake. We top this creamy cupcake with a Whopper candy and a drizzling of chocolate sprinkles.

It's the perfect treat for the last month of summer. It's a close second to a chocolate malted milk shake on a warm afternoon.

We can think of a few Frosted fanatics that have been feverishly waiting for malts return! We promise, it's everything you remember it to be. It debuted today and it's already a smash.

Tuesday, July 29, 2008

Frosted's Fifteen - Kelsey

When we started this blog, we promised profiles of our fantastic staff. We're ready to pay up! We thought we'd start from the beginning; Kelsey's been with us the longest and we couldn't be happier to show you what she's all about.1. How long have you worked at Frosted?
- 2 crazy years July 1st!
2. What do you do at Frosted?
- Well, my main deal at Frosted is the frosting and tons of it! Aside from my skills with the spatula, I also frequent the front counter.
3. How long did it take you to learn how to frost, the Frosted way?
- Not gonna lie, I was a natural… Haha, I’m a pretty quick study so it only took me about a week or so.
4. What is the best thing about working at Frosted?
- I think the best thing about working at Frosted is being around our amazing staff and customers. We have so many awesome customers, and a super fun staff, so it’s tons of fun to be there. There’s never a dull moment at Frosted!
5. What is your favorite thing to do at Frosted?
- My favorite thing is being involved in the creative process at Frosted. Whether I’m making tiers, melting chocolate molds, or tinting frosting to match every color in the spectrum, I have a great time doing it.
6. What is your least favorite thing to do at Frosted?
- Hmm… I think my least favorite thing to do at Frosted is… probably taking out the trash! I really can’t complain about my daily duties at Frosted, frosting cupcakes sure beats another job anyday!
7. What is your favorite Frosted memory?
- My favorite Frosted memory is the Claremont Street Fair we held recently. It was a really fun day, we had tons of activities and people.
8. What is the funniest thing that has happened to you at Frosted?
- That’s a toughie, I’ve had plenty of funny times at Frosted but a standout was the Chocolate Festival of 2007… we were in a total bind, jamming to get the mini Chocolate/Chocolate cupcakes out for the people when all of a sudden…. I knocked all of the chocolate sprinkles onto the ground! We had so many people in the kitchen because we were so busy, and every single one of them stopped and looked. It was like a scene from a movie! At that moment we just kept moving, and thought back on it and laughed.
9. What question do you get asked the most?
- “Do you have red velvet???”
10. What do you like to do when you aren’t at Frosted?
- When I’m not at Frosted, I enjoy painting and drawing! I love spending time with my best friends, and just having as much fun as possible!
11. Where do you/will you/did you go to college?
- I’m currently majoring in Art at CSULB…go Beach!
12. What do you want to be when you grow up?
- I’d totally love to be a happy, successful artist.
13. What is your favorite cupcake?
- My favorite cupcake is the Royal White/ Chocolate.
14. What is it about that cupcake you like so much?
- It’s definitely the perfect combination of delicious chocolate buttercream and our Royal White cake! So good! Simplicity at its finest.
15. Are you tired of cupcakes yet?
- NEVER!!! How can anyone be tired of cupcakes, geez!

Thursday, July 24, 2008

I blog, You blog...

True to her word, Tamara Komuniecki, talented writer/blogger of ModernGearTV, profiled a fantastic invention that we sell at Frosted. Thank you Tamara! We have to be honest, we're overjoyed that your research didn't make it home in it's protective shell.

After reading the post below, check out her blog!

Wednesday, July 23, 2008

ModernGear Food: Cup your cake

I've been a journalist for 14 years now, in one form (radio, television, print, web) or another, and after all this time, I will tell you my simple secret to a good story: research.

Though it's a seemingly simple step, the actual task can be tough - trying to find out enough about a topic so that I can speak to it from some base of knowledge while under time constraints is difficult.

But, I haven't been reporting the news on television for a few years now, and so my days of researching subjects like punctuated equilibrium* are over. Since then, I've discovered that sometimes prep for a story can actually be a pretty sweet gig.

Like this blog post, for example. I'd just heard about a product called the Cup-A-Cake, and getting to the bottom of it was going to require some serious field research.

In case you can't quite make out where I was headed, it's the Frosted Cupcakery in Long Beach.

I had it all planned out - I was going to go in, buy myself a cupcake and a Cup-A-Cake cupcake protector ($2.99 at, and see if my cupcake made it home unscathed.

The Cup-A-Cake was designed and patented by moms with that whole 'having your cake and eating it too' thing in that they could send cupcakes with icing on top with their kids, without them (the cupcakes, not the kids) getting squished. Necessity is the MOTHER of invention, dontcha know?

empty Cup-A-Cakes

Cup-A-Cake with its precious cargo

Cup-A-Cakes on the job, UPSIDE DOWN and not wasting a lick of icing!

So that's how the story was supposed to work, but then...I was waylaid by the daily special...

... and the Frosted Cupcakery vixen asked me, "Would you like that for here or to go? How about some milk?" and I was a goner.

What? It's called research, people.

But listen, I had a good, long look at the Cup-A-Cake and I can see that it works like a tiny bodyguard, protecting your precious cargo. Unfortunately, first I'd have to get the cargo into the actual case in order to test it and today that just wasn't happening. Guess I'll have to go back tomorrow!
You can get your very own Cup-A-Cake at cupcake shops near you, or order online with delivery to the U.S. and Canada. And in honor of this post, later today I'll be adding a Cup-A-Cake to the Goodies Giveaway, so get your entries in today (click here to see how, if you're new 'round these parts).

*About that punctuated equilibrium thing...I've never actually done a story on the subject, just saw it on a bumper sticker: "HONK IF YOU UNDERSTAND PUNCTUATED EQUILIBRIA"!

Tuesday, July 22, 2008

Por Favor!

We've always thought our individual gift boxes would make the perfect wedding favor...and now we have proof!

Last October, we had the honor of making cupcakes for a fantastic couple that envisioned a super stylish set up for their wedding reception. Romance Etc, a beautiful flower and gift shop in Belmont Shore, designed the floral treatment and provided the sculptural tower. We assembled, filled, sealed and tied the bows on each of the gift boxes.

Thank you Adriana for sharing this photo with us. We are thrilled to know that you, your husband and your guests enjoyed our cupcakes!

Sunday, July 6, 2008


Here's a shot from a wedding we did in May. Thanks to Monica for sending us some photos from her sister's wedding. We're always thrilled to share photos from your events, just email them to us at

Wednesday, July 2, 2008

Red, White and Chocolate!

Happy 4th! We hope you all have a safe and happy Independence day. Frosted will be open on Friday from 11am-5pm, here's a sampling of our festive cupcakes just for the occasion.

Monday, June 2, 2008

Welcome to the Jungle

More and more customers are having birthday parties and baby showers with the theme of safari animals. It's a great idea, so we thought we'd share! Lions, rhinos and elephants are just a few of our chocolate animal shapes that have found a home atop safari greens and orange vanilla buttercream.
Does it bring you to your shun,n,n,n,n,n knees?!

Wednesday, May 28, 2008

I Scream, You Scream, We all Scream...

For Frosted's ice cream cupcakes!! Just published today, in the District's Best of Food and Drink issue.

We are so excited to offer the very first ice cream cupcake, topped with our signature swirl. This is a dream come true for ice cream cake lovers, present company included! We've put a new spin on it and made it available in a single serving size. It's twice the size of our regular cupcake, so it's large enough to share with your best pal at the beach or on a picnic with your sweetheart but definitely yummy enough to devour yourself. We're serving them up straight from the freezer so they travel well too. About 2o minutes out of the icebox and you've got the perfect summer treat. We plan to have a variety of flavors, starting with mint-chip chocolate chocolate buttercream (shown above).

Thursday, May 8, 2008

Come What May...

We owe this month's flavor of the month to one of our favorite customers, Lori! She suggested trying a Mexican chocolate so we got to work coming up with a recipe. We're a week into May and it's already getting rave reviews. We're happy to present our Mexican chocolate buttercream on a royal white cake topped with chocolate curls. It's a creamy chocolate flavor infused with a taste of ground cinnamon. We hope you'll be in soon to try it before the calendar turns another page!

Monday, May 5, 2008

Whistlin' Dixie

If you didn't make it to the Claremont Street Fair, you missed out! But you're in luck, thanks to our devoted documenter Jessica McCarty, we have lots of photos that will make you feel like part of the scene. The weather couldn't have been better, the sites and sounds were reminiscent of Main Street USA and the food & beverages were top notch.

Before we get to the goods, I want to thank our fantastic Frosted crew! Inside, Jacqueline, as always, provided service with a smile to the line of people eager to get their gift with purchase while Kelsey, Chelsea and Jessica kept the cupcakes comin' with their expert frosting techniques and Zach worked his box building magic. Outside, Carolyn showed us all her wonderful artistic abilities painting cupcakes on the young and young at heart and Emily kept the event rolling along with her cool and composed coordination. We had some help from our friends and family too, thank you so much to Rookie, Robby, Lindsay, Kali and Phil for being part of our team on this special day. Our Frosted friends and staff made this event successful and we are so lucky to have them!!

The Dixieland band set the tone for the event, they got our toes a tappin'!
The face painting was a huge hit! As our newest employee, Carolyn has delighted us in the kitchen with her quick study of our ever challenging frosting technique but we were even more amazed at her artistic talent.
It's always a special treat when we sell our mini cupcakes, being that they are only offered for special orders. Kali and Lindsay were the perky faces behind the minis tray. They served up some of our most popular flavors: royal white/vanilla, royal white/chocolate, chocolate/vanilla, chocolate/chocolate and chocolate/mint chip.

The highlight of our event was the Frosted totes we screen printed on site. Rookie and Robby manned the silk screens and Phil was the hand off. We'll take any excuse to work with these guys, they are the best! The totes were offered as a gift with the purchase of 4 full size cupcakes and they were a crowd pleaser. We can't wait to start seeing our customers carrying the cupcake tote around town, it's perfect for groceries and even school books ;)

You'd think that screen printed totes, face painting and mini cupcakes were enough, but that's not how we do it. We like to give you every opportunity to fully immerse yourself in our Frosted fantasy so we painted a photo op! The design was sketched by one of our favorite artists Parker Jacobs; click here, here and here to see what he does best. And we're proud to say, he likes us too, check out our myspace comments! Our most favorite Robby pretty much painted the whole thing, can't thank him enough! Here's a familiar face showing us how it's done...And finally, here's the gal of the day, Emily! She was our eyes and ears out on the street. She was a fantastic coordinator. Here she is helping with the raffle! It's A Grind, Belmont Bliss, Belmont Grill and Frosted Cupcakery all donated items to the raffle. Emily and Katie, from It's A Grind, announced the winners every half hour.The Frosted Crew would like to thank everyone who came and had a great time with their friends and family! We all had a wonderful day and we hope you'll be back for the cupcakes! Here's Nancy, my Mom and business partner, goofing around with Kelsey and's not always all work and no play ;)