Frosted's Tasting Table

Seriously, how long has it been?!! Too long, I know. We're right in the middle of building a new website and our blog will be incorporated in it....so I promise we'll be around a lot more! In the meantime, I hope you are keeping up with our facebook and twitter pages.

We have exciting news! Yesterday we were featured on Tasting Table Los Angeles. We are huge fans and followers of Tasting Table so we greeted the news with cheers, not just the shouting kind!

Hollywood Hiring!

We're hiring for a baker at our Hollywood store. Here is our official listing:

Frosted Cupcakery is looking for an experienced baker to lead the 5am shift. We are looking for the following qualities in a candidate:

• 1-2 years baking experience required
• proficient in following a recipe
• dedicated to quality and consistency
• pays great attention to detail
• follows procedures and policies
• maintains a clean, safe and sanitary work environment
• organized and good-time management skills
• reliable, professional and self-motivated
• supervisory experience
• positive energy and works well with a team
• great communication skills

This is a full-time position. All candidates must be able to work weekends and holidays. Please take the time to visit our website at www.frostedcupcakery.com to see what we are about. If you meet the qualifications for this position, please submit resumes to simone@frostedcupcakery.com or drop off at 1200 N. Highland Avenue, Los Angeles, CA 90038. We will contact all qualified candidates.

Weekly Truck Stop & Monthly Mini Social!

This week The Border Grill Truck stops at Frosted Hollywood. Join us for gourmet tacos, quesadillas and cupcakes from 12-2:30pm, Thursday April 1st.

And then come back for our Monthly Mini Social! FREE minis of our new Flavor of the Month, Almond Cake with Vanilla Buttercream covered in toasted coconut and topped with chocolate eggs...picture a bird's nest! Adorable and delicious, a personal favorite.

Hollywood 3-6pm, just in time for that afternoon sweet treat!
Belmont Shore 5-8pm, perfect for the after dinner treat!

spring fling

despite the early summer heat here in southern california, we're just entering the spring season. take a look at what we have to offer...

Lucky Cupcakes

Who knew green looked so good on a cupcake?! We've dressed up our Vanilla and Chocolate Buttercream with green shamrock sugar sprinkles. Our Red Velvet is topped with a green shamrock chocolate and last but not least, our Coconut is sprinkled with a green edible glitter.

Come in or place an order today and tomorrow for your St. Patrick's Day cupcakes!

Frosted Hollywood Truck Stop

We've had the dream of a cupcake truck since our opening in 2006, but dreams are often put off by reality...luckily for us, reality was moving up on to 2nd street and then opening a second store in Hollywood.

Since we can't be one of them, we've decided to join in on the fun and let them park in our lot! We started the Frosted Truck Stop with a bang. The Grilled Cheese Truck stopped in our lot late January, and despite the rain, we had a fantastic turn out.
We're hoping to have weekly stops at our Hollywood location. Tomorrow, February 18th, Frysmith will be stopping in our lot from 12-3pm. Keep up with us on twitter, frostedtweets, for upcoming Truck Stops.

Frosted on Jimmy Kimmel Live!

On Friday, January 29th, Frosted was mentioned on Jimmy Kimmel Live! Being the new kids on the block has it's benefits.

Obey Frosted

We'll be giving away FREE minis at American Rag this Thursday from 6-9pm!
Obey is doing a pop up shop and they asked us to be a part of it. There will be music, drinks, art and cupcakes...what better way to spend your Thursday night?!

A Frosted Commercial

FROSTED CUPCAKERY from SAYER DAN4TH on Vimeo.

Frosted in Glass!

Our glass storefront was installed today! It's starting to look like Frosted. We're so excited to see it all come together. We'll have more photos tomorrow.

Minis and More!

Where do we start...so many things to fill you in on. A new store and our Monthly Mini Social!

We've been busy building out our new Frosted location in Hollywood! Here's an early photo of what our new home used to look like...
And here's a hint at our progress...
We'll have even more to share later this week. It's an exciting time for our Frosted family. It was this time last year that we moved into our 2nd street location and now only one year later, we're opening another shop!! It truly is a dream come true for us and largely due to the fantastic team we work with every day. We'll be opening our doors at 1200 n. highland avenue sometime next week. We'll keep you posted.

On that note, we're currently hiring our new LA Frosted team! We're looking to fill all positions from frosters to bakers. If you are interested in working with us, please send all inquiries and resumes to simone@frostedcupcakery.com.

On to even more delicious news. Tomorrow is the 1st of December which means it's Monthly Mini Social time again! We'll be serving a Gingerbread mini with Lemon Buttercream. Come try it for FREE from 5-8pm, while supplies last.

Happy to be a Part of the Payback!

As avid art fans, we are ecstatic about our participation in THE art event of the month, maybe year. Juxtapoz Magazine is celebrating their 15th Anniversary with an art auction called "The Big Payback" benefiting the Powerhouse Project of Detroit. Here's some information on the event, provided by charitybuzz.com:

WHY: Proceeds from “The Big Payback” auction will support the goal of purchasing five homes and employing local Detroit contractors, electricians, plumbers, and carpenters to perform the renovations. Selected artists will also be invited to participate in the remodeling. The event aims to raise the consciousness of both the problems of people disenfranchised by the nation’s economic crisis, as well as encourage a sense of community in the art world and inspire people to effect positive social change in their own communities.

WHO: Juxtapoz Art & Culture Magazine celebrates its 15th anniversary with “The Big Payback,” an online charity art auction and a special event in Los Angeles hosted by Upper Playground. The event benefits the non-profit Power House Project of Detroit.

WHAT: “The Big Payback” auction features original artwork from over 100 national and internationally renowned contemporary artists including: Matthew Barney, Swoon, CR Stecyk III, Robert Williams, Todd Schorr, Estevan Oriol, Mister Cartoon, Shepard Fairey, Doze Green, Todd “Reas” James, Thomas Campbell, Tim Biskup, KR, Big Daddy Roth, WK Interact, Clayton Brothers, Andrew Schoultz, James Jean, Ron English, Craola, David Choe, Mike Giant, Paul Insect, Jeremy Fish, Alex Pardee, Saber, David Ellis, Boogie, D*Face, Cody Hudson, Herbert Baglione.

All proceeds from the auction to be donated to the Power House Project to help purchase and renovate foreclosed and abandoned homes in the Detroit area.

In celebration of the auction and Juxtapoz’s 15th anniversary, Upper Playground will host an exclusive event in Los Angeles on November 14, 2009 to view the featured artwork on display and meet with the contributing artists.

WHEN: Saturday, November 14, 2009 from 7-11 pm
WHERE: The Factory Place Arts Complex, 1308 Factory Place, Los Angeles, CA 90013

Come say HI to the Frosted crew, eat some yummy cupcakes and bid on some amazing art, all for a good cause. Hope to see you there!

Best Cupcakes in LA...

We've been spreading the word about our nomination for Best Cupcakes in LA on MyFoxLA's Hot List. We'd love to win 1st place for the 2nd time, but we need your votes to do it! Please click here to vote. Tomorrow is the last day to cast your vote.

Our nomination comes just in time for our debut in LA. We've been hard at work planning our new store opening in Hollywood for a few months now but we are finally getting close to opening! It looks like late this month our LA friends and customers will have a much shorter drive to get a Frosted cupcake. Our new location will be on N. Highland Avenue just south of Sunset. We'll keep you posted as we get closer to opening day. Winning Best Cupcakes in LA for the 2nd time would be a great way to make our mark in our new neighborhood!

Big Day for Blogs

We're all still talking about what a fabulous event Audrey threw at Urbanic for the launch of Oh Joy!'s stationary collection! Just wanted to share the amazing photos taken by Max Wanger and pass along a couple more links for your viewing pleasure. Take a look at Oh Joy! and Parcel Post for more photos and commentary on the evening. These ladies sure know how to do a blog right!

And our excitement doesn't stop there...we've been following Cupcakes Take the Cake since the conception of Frosted back in 2005. So you can imagine our joy when a tweet from CupcakeBlog popped up on our screen, spotlighting Frosted Cupcakery. What an honor!!

We promise it's not bragging, just so happy to be in such great company on all the blogs that we love to look at every day!

Cupcakes and Champagne for Joy!

Last Thursday we had the privilege of participating in and attending a launch party for Joy's stationary collection, of Oh Joy!, for Chronicle Books. The event was at the most adorable and inspiring stationary store in Venice, CA, Urbanic.
We provided a myriad of mini cupcake flavors, including personal favorites of Joy herself. It was a champagne and cupcake social. What a perfect duo to celebrate with.
We've already told you what big fans we are of Joy's design blog and food blog, so we won't bore you with more gushy admiration, but there were a few more people at the the event that we need to tell you about. The enjoyment didn't stop at the food and drinks, Photobooth Love provided a photobooth lined with an Oh Joy! wallpapered background. Such a cute idea for an event keepsake. The lovely floral arrangements were courtesy of JL Designs. We were so happy to be in such great company. Check out more photos from the event here.

Knot your Average Wedding!

We are often blessed with meeting really fantastic couples planning fabulously unique wedding receptions. One couple in particular was such a treat to work with, we're still talking about how cute the display of cupcakes turned out. And today we found out we aren't the only ones who think so! Take a look at what the Knot had to say.

We love it when couples take the time to include their personality in their presentation. Andrea and Robert carried out their color theme from the tier to the top of the cupcakes and the end result is adorable. We LOVED working with them and wish them the very best.

Oh Joy for Happy Lady Eats!!

A fantastic lady over at Oh Joy! has started a new blog, Happy Lady Eats, specializing in all things yummy in taste and sight! I've been a loyal follower of her design blog for quite some time, so the advent of a new blog dedicated to food is something to rejoice about. And if that wasn't enough good news....we've been mentioned!! Our Original Ice Cream Cupcake has been spotlighted.

Thank you Joy!!

Delighted to be Bitten!

So it's been a while, please forgive us! I feel like an apology is nearly immanent every few months, as I regularly fall behind in my communications. It's just like the gym, as soon as you spend even a day away, it's terribly hard to get back into it. With twitter and facebook and blogspot, oh my, how does one spend any time in the physical world!

Well, on to the Delightful news! A wonderfully sweet blogger posted about her recent visit to Frosted. Check out her blog, The Delightful Bite, or read on...

Monday, September 7, 2009

Frosted Cupcakery in Long Beach

This weekend my friend from Philly happened to be in Long Beach visiting her old roommate, so I thought I'd join them for a girl's weekend of drinking, debauchery, and of course massive guilt-free sugar consumption. After a lovely evening in which we were the absolute role models to young ladies everywhere, we grabbed some lunch in Belmont Shore and decided we deserved a hard-earned sweet fix. Luckily, Frosted Cupcakery was just across the street, and came recommended by our Long Beach resident friend.

I know that right now the big fads are "fro-yo" and cupcakes (of the two weddings I have attended this year, both have had cupcakes in place of a cake) so I was interested to see just what made these cupcakes so special. They had a nice selection of about 15 different varieties out, and I can assure you that every single one looked amazing. I was torn between a few, but ultimately settled on the Cookies n' Cream cupcake.

One (of many) thing(s) that I truly enjoyed about this cupcake was their masterful application of frosting. Here in America we are trained to think bigger is better, and more more more is preferred! It's sickening to see a stale, shabby looking cupcake with a mountain of frosting to try and disguise its poor exterior and bland flavor by relying on a never-ending swirl of mediocre sugar piled on top. This cupcake was moist and obviously had homemade icing gracing the top in a perfect amount of sweet goodness to fill the mouth.

Other selections were the Chocolate/Peanut Butter Buttercream and Red Velvet/Cream Cheese cupcakes, and since I have the best, most generous friends ever, I got to sample both in the name of food blogging. All of them were equally moist, fresh, light and still filling without having to depend on cheap sugar rush or artificial flavors to satisfy my sweet tooth.

On a nerdy design note, their interior designer and product designers are to be commended for their bang-up jobs making the interior feel modern and cozy, with matching packaging that really captures the spirit of whimsy that their branding just screams. Be sure to check out their blog as well for more eye-catching stuff!

Jess Pollard didn't have to think twice about her selection. The Orange/Cream Cheese cupcake she held in her hands disappeared in less time than is appropriate. I can't judge, I was the first to finish, even with my sneaked bites!

All in all, I completely get the cupcake fad. I can only hope it's here to stay!

Frosted Cupcakery
4817 E. 2nd Street
Long Beach, CA 90803
562-987-1080

Posted by beth at 7:21 PM

Monthly Mini Social, Pass it On!

We are quickly approaching summer's end, I know I know, we are all hating the thought! It's only a matter of time before the back to school campaigns flood our television sets and radio stations. In order to curb the end of summer blues, our August Flavor of the Month is going to keep you in the summer spirit! It's the return of Pineapple Coconut! This time we've made it even better, with a pineapple coconut cake and pineapple coconut cream cheese frosting. We're pretty sure it's going to be a fast favorite. But just to hedge our bets, we've decided to start a new monthly event...

This Saturday, August 1st, will be the debut of our Monthly Mini Social! From 12-3pm, while supplies last, we'll be handing out FREE MINIS of our new Flavor of the Month (one per customer, of course).

We'll be continuing this Social every month, on the first of the month, for a 3 hour period. We'll keep you updated every month through our website, this blog, facebook and twitter so make sure you are checking in with us regularly and subscribe to FrostedTweets at www.twitter.com.

We hope to see you this Saturday at our 2nd Street location. Since this is our very first Social, we may run out. Come early if you want to get a taste of a flavor that has already earned a fan base just by the shear mention of it's return!

Oh and while you are visiting, mention that you love Frosted and we'll give you a free bumper sticker. With excitement like this, who's thinking about Fall?!

Save the Date: August 1st, 12-3pm!

Busy Busy Weekend...

Maybe it was the date, 7/11, or maybe it was the weather, but for whatever reason the Frosted kitchen was bustling. Here are a couple photos from just one of the many orders we filled this weekend. Thanks to the Frosted team for working so hard when it's all we can do to avoid the temptations of the ocean breeze and beautiful sunshine.